Case Study

And of course, BIMC needed a more professional and trustworthy online experience for perspective clients. Adding a new website meant not only could clients navigate from their Facebook page to a website with more centralized information and an application, but that BIMC could then be found on Google with their website and their Google store front.

4. Professional Appearance

BIMC needed a more efficient way to communicate how the buying process works and why perspective buyers should buy from them. This meant adding information about pricing, benefits of purchasing from them and information about waiting lists needed to be included on their website and easy to find so clients no longer had to dig throughout Facebook to find this information.

3. Information and Education

BIMC needed a fast, easy and more professional way to let perspective buyer's apply for a kitten, which led to us creating an Application page on their website. Once perspective buyers complete the application and hit submit, it is automatically sent to BIMC for review.

BIMC's website goal was to convert leads into either applying for a kitten online or contacting them using their contact form.  The website flows from Home, About, and Available Kittens to the Application and Contact pages using Call to Action buttons.

BIMC's site was designed with a few goals in mind.

The design